You can spend thousands of dollars on software, hardware and training - with no guarantee the results will meet your standards. Or you can bring in P.D.I, and be confident that you have saved money and ensured consistent high-quality results.

If you are considering using in-house staff for 3D work, or if you are already doing so, you would do well to count the cost:

Using an experienced in-house designer to perform 3d Max/Viz (such as a Modeling or Visualizer) means asking that person to squeeze in more work in additional to their regular project responsibilities. His/her projects will suffer from lack of attention and coordination. Moreover, because of that person's high pay rate, less time will be allocated to 3D Lights setting, Material Correction and rendering. These are the main reason for low quality 3d max rendering.

Using a junior in-house CAD drafter who learned 3D in school may seem to be a cheap route to 3D, but consider this: he/she may not have the Interior experience and design maturity necessary to produce quality design. You may find that work has to be repeatedly redone before it is something you would want to show your client.

Hiring a full time 3D illustrator is not practical for all but the largest firms. Often such a person will be forced to do regular designing work, resulting in dissatisfaction all around.

Try this exercise. Multiply the billing rate of those people in your pay row who would do 3D work by the amount of time it really takes that person to complete a visualization project.

Chances are P.D.I would actually be cheaper.

No five-figure technology outlays. No staff scheduling headaches. No gambling on an untested solution. By using P.D.I you will know the cost at the outset. And you can be sure about the quality of the end product.